We help companies be more themselves.
Which helps them make better decisions, which helps them attract their best customers, which makes them more money.
"She listened to what I couldn’t yet articulate."
I hired Marie-Laure to revamp my brand image, and I can't recommend her enough. She's a gem! With passion, heart, and unparalleled professionalism, Marie-Laure explored every facet of my world to create a cohesive and authentic voice.
Marie-Laure isn't just a brand strategist, graphic designer, and illustrator; she becomes an ally, propelling my mission forward and translating it into words, emotions, and images. She listened to what I couldn't yet articulate.
Thank you, Marie-Laure. I will be eternally grateful for your attentive listening throughout the creative process you provided. The final result is simply perfect.
Caroline Cloutier, Founder | Caroline Cloutier Nutrition & Meditation
Raw, human business strategy
We serve companies in need of better clarity and focus. Because we've seen the best results when we workshop with a brand and its people, develop their guiding vision with them, and then create their unique visual language and voice.
Slow & sensitive by design
All human decision-making is fundamentally emotion-based. So we dig. We challenge you and your company to find the core essence that needs to be communicated.
To do good, lasting work, we will deeply understand all the facets of your story and imagine possible futures with you. This will become the anchoring concept guiding every design decision we make for you. Then we will challenge ourselves to find the visual language that speaks only for you.
"Marie-Laure was able to take her impressions from our interviews and raw media to create an incredible, cohesive branding theme with a gorgeous website that glows with the spirit of our practice."
Embrace midwifery sought Atelier Lalozol for a rebrand and a new website. Not only did their medical practice see an uptick in lead conversion thanks to a clear website funnel, their brand voice and visual identity were clarified across digital and print for improved retention.
Rachel Blessington, Owner | Embrace Midwifery
FAQs
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We understand! The full package is definitely an investment. When we work with start-ups that want to invest but that don’t have the cashflow, we recommend breaking down our offerings to make the process more manageable. We are here to support you, so we can make you a custom plan. We always recommend starting by building out the foundation in Phase 1, for instance, but the brand book that comes in Phase 4 isn’t necessary when you’re a fledgling company. That being said, we absolutely recommend having the book once your company is expansive and needs the unifying guidelines it defines. Be sure to ask us how we can more forward together, long-term, when you’re just getting started. We love start-ups.
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Yes.
And no.
We don’t take on more than we can handle because a) we want you to feel like you are our only and favorite client, and b) we want to be a good boss to ourselves. Creativity is not something to be churned out. It is something that takes the time it wants to take. Some designs come almost fully formed while others grow and morph with time and pain. This is why our process works. It leaves space for thinking. Being bored is good. It’s how our best ideas come to us. If you needed your designs yesterday, we absolutely understand. We encourage you to reach out to other designers out in the world that would love to work with you and who do a great job fast. They exist! At Lalozol, we don’t want to make promises we can’t keep.
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No. Generative artificial intelligence would not exist without the stolen works of artists and designers. Indeed, if you ever would like to trademark your logo, you will not be able to with an AI design. Moreover, we believe in limiting the surveillance and data collection of tech companies, in protecting our natural resources, and being a supportive member of our beautiful community of creatives.
Can we help you move forward?
Book a free exploratory call to see if we might work well together.
When you choose to work with Atelier Lalozol, you'll have the unfair advantages of working with a strategy company led by
1) a brick-and-mortar veteran,
2) who's won eleven awards for Product quality
3) Who’s a published illustrator living storytelling every day
4) And who's trained at one of the top five design schools in the world.
Marie-Laure knows first hand what it takes to tell a compelling story and to build an award-winning business. She'll do everything in her power to help you identify and set out to reach your goals.
Our approach is slow and sensitive for a deep-dive into your world. We then turn your feelings and words into a visual language all your own, a framework exclusive to your company, and a plan for implementation across all departments.
A prosperous company is a unified company. We'll give you the tools to get there.
"we're dancing animals… we are here on earth to fart around and don’t let anyone ever tell you any different."
— Kurt Vonnegut
Our Values
Slow down, let go, and embrace the imperfections. Channel your dancing animal and create with your soul.
Be sensitive with yourself, with others, with the process. Design with love.
The world needs your art. We will only be served when you use your voice and take up space.
"Marie-Laure was proactive and communicative, and understood our needs. She delivered in a timely manner, and went above and beyond in proposing new avenues to explore and ways to make our design even better than what we’d considered."
Couët Strategic Advisors and Rhetorik sought Atelier Lalozol for the wireframe of Rhetorik’s new website during their rebranding. Marie-Laure’s quick turnaround and understanding of UX meant Rhetorik could focus on functionality and meeting their launch deadline.
Nathalie Couët, CEO | Couët Strategic Advisors