The Caroline Cloutier brand celebrated its first 10 years in 2026. Caroline understood that her company had grown and changed over this first decade and she needed her visual language to reflect the brand’s current existence.

Through a day-long workshop and many honest discussions, we arrived at the concept of the Bombyx Mori, the silk moth, for its symbolism as it breaks free of its cocoon during metamorphosis. Cloutier’s work centers on meditation as a way to free ourselves of the constraints and harmful ideals of diet culture.